Why values? because otherwise, it’s all about money

“Values are the foot you leave on the floor when you pivot.” – Eric Ries

This was Eric Ries’ response earlier this month, when I asked him if he had any thoughts about company values. I love the mental picture this creates; of a team with one foot planted so solidly in their values that they can use that as an anchor when making a decision about where to go next when they realize that customers don’t love their product, or when their business model isn’t working.

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